Alexia. 11 Moves Ahead.
Her vision unlocks the game.
We positioned Alexia as The Grandmaster of chess - the most powerful player on the board, controlling the game with total command. Placing opponents in check and dismantling them piece by piece.
'11 Moves Ahead' launched Alexia's first Player Edition Boot and was released alongside the unveiling of her official logo. Both the campaign and logo highlighting her Queen 'La Reina' status and shows her as the visionary - plotting a path both in the game and for future generations.
